Bryce Wilson is no stranger to the entertainment industry. Although most remember him as part of the ’90s duo Groove Theory, with singer Amel Larrieux. The duo brought us hits like “Tell Me” and “Keep Tryin'”. He has since conquered the ranks as an established recording artist, executive producer, dj and an actor. As a producer, Bryce Wilson has worked with some of our generations best entertainers including Beyoncè, Mary J. Blige, Toni Braxton, Angie Stone and Whitney Houston.
In 1996, he collaborated with Babyface, and the two co-produced “You’re Makin’ Me High,” a smash hit single for Toni Braxton that went #1 on both the R&B and Pop charts. He also appeared in the video as Toni’s love interest. Wilson produced for Brandy’s fifth studio album, released in 2008.
His production sales have exceeded 50 million and earned him two Grammy Awards.
So with the sounds coming from Bryce and the voice from Amel, what happened? Why did one of our favorite groups break up?
“Me and Amel Larrieux began not to see eye-to-eye. When youre in it, you dont understand what you have, so you dont fight to protect it and fight to keep it. I think that Amel had her views of what she wanted, and I was like I started this. I had produced a lot of things. It just got to the point when she wanted to go her way and I wanted her to go; it wasn’t working anymore. The only real crime wasn’t giving people what they wanted. We were selfish by only looking at our issues without understanding that her words changed lives and my music I brought to it helped open up their ears to her words. That was our biggest crime.”
“I think that if I would have stayed in that same type of music, it would have made me so closed-minded about a lot of things, so its helped shape my values into better places. Instead of being just an urban producer, I’d rather have a career like Rick Rubin. I want to have a rich career. I want to be consistent. I want to remain relevant to the culture.”
“With my career, I’ve found that you have to stick to the high art. If you do too much of the mainstream it’s not sustainable. But if it does maintain, I feel you have to give up too much of yourself. So I just want to put out some good music. I just want to be a part of good art–things that are inspiring and thought provoking.”
“I went onto film school. I moved out to L.A. and learned how to act. At the time, I was kind of frustrated with…
… music and its state of being. He was really into getting Czar started. He started and built the company. Then about a year later, the company was doing really well, so I came back to do my job. Thats when I came in and started to bring in different types of deals to the table. First, I started with the DJ squad that we have. I brought Brandy in for a while. I brought in some movie deals for Game, and things like that. Like I dont have to be there to do to the day-to-day things, because Ive been in this business long enough where I have an understanding of it. I have an understanding of marketing and branding. People dont understand what true marketing and true brand services are. Needless to say, it all comes into play and its fun.”
Bryce likes to keep his body in shape by doing some Mixed Martial Arts. You can spot him on social media posting from his practices from time to time.
We continue to wish Bryce much success and of course are looking forward to more music coming up!
Follow Bryce on Twitter here and on Instagram, here.
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