Rihanna’s Fenty Beauty Continues To Break Records Over $72 Million

Rihanna was known for making hit records, stunning on the red carpet and being the “it” girl for many fashion labels. But now, thanks to her Fenty Beauty products, she is well on her way to becoming a beauty industry mogul after customers came out in droves to buy her products. It total so far, earning the “Work” and “Wild Thoughts” singer’s new makeup collection approximately $72 million in media value in just one month–actually, its first month in existence. Fenty was only beat out by cult-favorite brand Anastasia Beverly Hills, who reported $97.3 million in earned media value, and industry standard MAC, who reported $77.1 million. Not too bad for a new company, right?

The beauty brand debuted on September 9 with highlighters, concealers, 40 shades of foundation, lip gloss and makeup tools. According to Newsweek.com, On October 13, the company released its Galaxy Collection, a holiday line equipped with a colorful eye shadow palette and lipsticks. From the yellow-gold highlighters to her range of 40 foundation shades, there is truly something for everyone, including those who suffer from acne and other skin issues.

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For reference, Fenty’s $72 million is $20 million more than NYX’s earned media value, followed by Benefit, which came in at $48.1 million, and Urban Decay which landed at $37.0 million.

Thanks to the influencers and fans doing just that all over the internet, Rihanna is literally winning right now when it comes to the world of beauty. Fenty’s EMV for YouTube content alone landed the brand in first place in that category with $10.6 million, and the same went for Twitter, with nearly a $5 million lead over other brands. The brand remained at third place in the Instagram category with a total of $41.9 million.

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Despite her beauty, Rihanna was recently spotted dressing relaxed and comfortable leading to a few pregnancy rumors. The Wild Thoughts singer has admitted that he’s conscious of her ‘fluctuating body type’, admitting that she has to regularly dress differently to accommodate.

She revealed that she decides on what she will wear by paying ‘attention every day’ to her changing size and feel. “I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day — the next week — I need something oversized; I need a little crop here and a high-waist there to hide that part, you know?” she said.