Men who need a little bedroom help no longer have to go to the drugstore to buy that little blue pill.
In a first for the drug industry giant, Pfizer Inc. will begin selling its popular erectile dysfunction pill directly to patients on its website.
Men will need a prescription to buy Viagra. But Pfizer is sweetening the deal by offering three free pills with the first order, and 30 percent off the second one.
READ: 8 Things Men Need For A Better Sex Life
Typically, drugmakers do not sell medicines directly to patients. Instead, they sell in bulk to wholesalers, who then distribute the drugs topharmacies, hospitals and doctors’ offices.
But the world’s second-largest drugmaker is trying a new strategy to tackle a problem that plagues the industry: unscrupulous online pharmacies, which increasingly offer patients counterfeit versions of Viagra and other brand-name drugs for up to 95 percent off with no prescription needed. Patients don’t realize the drugs are fake or that legitimate pharmacies require a prescription.
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Other major drugmakers likely will watch Pfizer’s move closely. If it works, drugmakers could begin selling other medicines that are rampantly counterfeited and sold online, particularly treatments for non-urgent conditions seen as embarrassing.
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